• Built long-term business relationships with nationally recognized organizations including Humana, Intel, Broadcom, Brown-Forman, Mercedes-Benz, Chrysler Financial, Maker's Mark, Heaven Hill, LG&E, Churchill Downs, Lexmark, and the Museum of the American Revolution generating many millions of dollars in new business.

• Developed business relationships with the CIA, NSA, and Naval Intelligence leading to the creation of an innovative remote satellite video broadcasting solution for global intelligence operations.

• Secured and managed Humana as a major client, directing hundreds of multimedia, software, and health education projects over a long-term relationship.

• Identified an unmet need within the legal industry and led development of the LegalEase software platform, creating a highly profitable business division while becoming an accredited Continuing Legal Education instructor.

• Executive Producer for the Dalai Lama's "Engaging Compassion" event at Louisville's Yum! Center following successful partnership development with community leadership.

• Managed production leadership for the Museum of the American Revolution, coordinating multidisciplinary teams to deliver thirteen interactive exhibits under aggressive deadlines for the museum opening.​

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Professional Experience

 

Owner & Founder | Content-1

2016–Present

Lead business development, client strategy, operations, and creative execution for a marketing and content production firm serving corporate and nonprofit clients.

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Key accomplishments

• Develop new business opportunities through consultative sales and executive relationship building.

• Direct company strategy, marketing, operations, and client engagement.

• Manage complex projects involving video, digital marketing, websites, mobile applications, live events, and branding initiatives.

• Serve as strategic advisor to clients, translating business goals into measurable marketing solutions.

• Lead multidisciplinary creative and production teams from proposal through delivery.

 

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Vice President, New Business Development & Marketing | LEAP Agency

2015–2016

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Directed agency-wide business development strategy across multiple Midwest offices.
 

Key accomplishments

• Led prospecting strategy for major new business opportunities.

• Collaborated with agency leadership to develop winning pitches and integrated marketing strategies.

• Coordinated cross-functional teams across digital, creative, media, content, and technology disciplines.

• Expanded agency pipeline through targeted lead generation and strategic outreach.

 

 

Owner | Interactive Media Lab

1999–2015

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Built a successful 35-person interactive marketing and technology company from a startup.

 

Key accomplishments

• Directed all sales, business development, marketing, and client relationship management.

• Built long-term partnerships with Fortune 500 companies, healthcare organizations, government agencies, and nonprofits.

• Oversaw enterprise software development, digital marketing, video production, websites, mobile applications, and interactive technologies.

• Managed company operations while leading multidisciplinary creative, technical, and production teams.

• Personally developed and maintained executive-level client relationships that generated repeat business over many years.

 

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Owner | McCafferty & Company Advertising

1994–1999

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• Led sales, marketing, and business development for a full-service advertising agency.

• Developed branding and integrated marketing campaigns.

• Built new client relationships while managing existing accounts and sales teams improving sales by over 400% in less than 5 years.

• Negotiated contracts and expanded agency revenue through strategic prospecting.

 

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Earlier Career

Creative Director — Patterson Regal Advertising (1992–1994)

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Art Director — Jackson Studios (1989–1992)

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Progressed from designer to creative leadership while managing teams, client strategy, and integrated advertising campaigns.

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Education

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Bachelor of Arts - Marian University

HubSpot Academy

Inbound Marketing Certification

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Awards

 

• Many Advertising Federation Louie Awards

• Advertising Federation District and National ADDY Awards

• Advertising Federation Partner of the Year

• SpanTech Vendor of the Year

• Summit Award

 

Community Leadership

Board member, marketing advisor, keynote speaker, and nonprofit leader supporting organizations including Habitat for Humanity, Catholic Charities, Just Creations, River Valley Resources, Workwell Industries, The Center for Interfaith Relations, St John’s Center for Homeless Men, Frankfort Avenue Business Association, and The American Cancer Society.

 

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