Digital Marketing Doesn’t Have to be Hard for Small Businesses

Are you a small business owner who has been postponing your digital marketing? For a variety of reasons, you may have come to the conclusion that you don’t need digital marketing for your business… Maybe you aren’t ready for it, or maybe it just doesn’t seem like the right time. In the end, the longer you wait, the more you’re missing out on.

It Doesn’t Have to be Hard

Oftentimes, small business owners may feel like they don’t have the time, money, or resources to put toward digital marketing. It’s true that starting and running a small business isn’t short of its challenges, but that doesn’t mean you have to miss out on the numerous benefits of digital marketing.

It’s no guarantee that your business will continue to grow and attract customers just by word of mouth and more traditional marketing routes. In 2020, digital marketing is a much more effective route than traditional advertising, and you can’t expect your target audiences to learn about your business if you aren’t engaging them on the platforms they’re using. In truth, digital marketing can be a very simple process in the right hands. At Content-1, we’re all about helping small businesses jumpstart their journeys toward digital marketing success.

It Doesn’t Have to be Expensive

Beginning your digital marketing journey doesn’t have to be an expensive undertaking. Creating a basic website, social media, and the occasional Google and Facebook ad is a relatively inexpensive way to branch out into the digital marketing arena. Putting forward a few dollars can go a long way when it comes to digital marketing. Interested in learning more about how digital marketing doesn’t have to break the bank? Read our blog on content marketing on a tight budget.

Contact Us

Are you a small business in the Louisville, KY area looking for a digital marketing strategy? At Content-1, we believe there’s a way for everyone to reap the benefits of good digital marketing. Contact us today to get started!

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Upcoming Marketing Trends for 2020

While the goal of digital marketing typically always stays the same, the tools we use to reach those goals never stop changing. Since digital marketing is so fluid, it’s important to try to stay ahead of the curve. Here’s a few of the marketing trends you’ll probably be seeing in the New Year.

Marketing that Appeals to Gen Z

Marketers are starting to welcome the newest consumer group on the block, Generation Z. Gen Z consists of those born after the turn of the Millennium. Members of this generation are now entering the workforce en masse. According to research strategists, Generation Z will make up around 40% of consumers in 2020. Marketing geared toward Gen Z typically appeals to the generation’s values of authenticity, diversity, and the generation’s unique sense of humor.

Alternative Social Media Channels

Major social media platforms like Facebook and Twitter have seen steady declines in user growth, as well as declines in public opinion. While these platforms will still be indispensable marketing tools, alternative social media channels are growing. Platforms like Snapchat, Pinterest, and Reddit are becoming useful platforms for digital marketers, especially when marketing toward younger demographics.

Social Commerce

Shoppable posts eliminate the trouble of trying to get users to visit your site, allowing users to buy products directly through a social media post or ad. These posts create less steps for users, decreasing the chance of sales abandonment. Since more and more people are using social media to research their purchases and vet the brands they’re buying from, shoppable posts will become increasingly prevalent in 2020.

Further Growth of Social Influencer Marketing

While influencer marketing has been focused on celebrities in the past, the latest trends involve utilizing influencers with smaller, yet devoted fan bases. And authenticity matters more than ever when it comes to social media. According to research, 92 percent of people trust their peers over corporate advertising efforts when it comes to deciding which products to purchase. Influencer marketing will continue to be a powerful digital marketing tool in the New Year.

Contact Us

If you’re interested in starting your digital marketing journey in the New Year with content that makes an impact, Content-1 is the right team for you. Contact us today to get started.

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Content-1 welcomes Errica Abrams

Errica Abrams has joined the Content-1 team as an account executive developing new business opportunities. Errica’s ad agency experience and marketing expertise paired with the Content-1 commitment to service and creative excellence make a powerful combination.