Old-School Marketing Techniques that Still Work

The Internet has created a million ways to reach potential customers. Digital marketing has taken over as a dominant form of advertising for the vast majority of businesses, small and large. But, even digital marketing has its limitations. There are still plenty of old-school techniques that will allow your business to reach the audiences that digital marketing cannot access.

Signage

The most ancient form of marketing is still one of the most important. Your signage and storefront may be the first impression that people will get of your business. It’s important to invest in design and signage that is modern and fresh. A good logo and quality design will last for years and will always engage your audience and people who may not know about your business.

Flyers

If you’re a local business, using flyers around town is a great way to increase awareness of your business. This will also help you tap into audiences that don’t typically consume as much digital marketing. If you want to take it a step further, handing out flyers also gives you a chance to connect directly with a potential customer in person immediately, something that not even the best digital marketing could make happen.

Direct Mail

The volume of mail an average person receives has decreased drastically over recent years. Since people are receiving less and less mail, the pieces of mail they do get are much more likely to stand out. The act of checking and receiving mail provides a tangible experience that’s completely different from the action of checking an email.

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If you’re looking to energize your marketing, be it digital or otherwise, Content-1 can help. Reach out to us today to jumpstart your digital marketing journey!

Benefits of Blogging for Small Businesses

For small businesses, blogging offers an inexpensive way to drive traffic to your site, build brand awareness, and connect with your audience. In addition to these benefits, blogging also creates the opportunity to show off your industry knowledge and establish yourself as a thought leader within your industry. Let’s take a look at how blogging can help your small business thrive.

Boost your SEO

Regularly creating original content relevant to your business is a guaranteed way to increase your search rankings on all major search engines. Blogging regularly is a guaranteed way to climb higher in search rankings while providing your audience fresh new content to engage with. Blogging also gives you the chance to use the keywords that potential customers are searching for most.

Establish Your Business as a Thought Leader

Your website’s blog is the perfect place to show off your industry knowledge, experience, and skills. Creating content that is specific, well-written, and informative builds trust with your base of consumers and establishes a well-recognized position as a significant thought leader within your industry.

Connect with your Audience

Blogging offers the perfect opportunity to connect with your audience. Engaging with your customers develops new relationships with your customers and can strengthen existing ones. Sharing these blogs on social media creates a space for your audience to comment and share feedback, while also increasing brand awareness for your business.

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If you’re interested in boosting your SEO and connecting with your audience, blogging is a great way to do it. Need some help getting started? Whether your business is big or small, Content-1is here to help. Contact us today to get started!

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Debunking Marketing Myths

There are plenty of misconceptions and confusion surrounding common marketing practices for business owners. We took a look at three common marketing myths and debunked them.

“My Business Doesn’t Need Advertising”

This one is especially common among small businesses, and it either leads owners to dismiss the notion of investing in digital marketing. The simple truth is that in the modern marketplace, there’s no guarantee that your business will continue to grow and attract customers just by word of mouth and more traditional marketing routes. Digital marketing is an effective and essential strategy that reaches your customers on the platforms they use every day. Now more than ever, customers are looking to see if businesses have websites and social media accounts, often forming opinions of brands and businesses before they ever set foot inside the door. Having an online presence that engages your audience (especially when your competition doesn’t) is just about the most obvious and easiest way to get far ahead of them.

“The Internet is the Wild West. People will Leave Bad Reviews of my Business for Everyone to See”

Word of mouth is still an impactful form of marketing. The increasing popularity of platforms like Yelp or TripAdvisor means that digital word-of-mouth is more easily spread than ever. Studies show that the majority of consumers trust online reviews from impartial reviewers, often taking a look at these published opinions before making buying decisions. As a result, reviews have become the cornerstone of online reputation management.

But to a seasoned marketer, even negative digital reviews are not the enemy and can instead serve as an opportunity to strengthen customer service teams and internal initiatives. By taking the time to properly respond to and address an unsatisfied customer’s concerns, you are given a unique opportunity to win them over and show other potential patrons how committed your company is to customer satisfaction. Most importantly, you have the opportunity to build your reputation as a trustworthy and devoted company.

“I Just Need a New Website, Not Marketing”

Here’s the truth: it’s no good having a beautiful, functional website if nobody is going to it. And a freshly redesigned website doesn’t mean the number of leads your business is getting will jump through the roof. While a new website can absolutely be a critical component of your marketing strategy, in order to get the most out of a new site, you need to improve the quality of the traffic you’re receiving through smart marketing tactics. And thanks to tools such as funnel visualization in Google Analytics, you can now see how your customers are behaving on your website and whether or not they’re making it to the end of your conversion funnel.

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As the digital landscape is fluid and continuously changing in one way or another, so are digital marketing practices. Need a guide through all the ins and outs? We’re here to help.

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