Content-1 creates the Handy Antibac Bubble Video, easing us into the new normal

https://www.youtube.com/watch?v=9NiLhZO8G10

Content-1 created a new video helping people ease into the new normal with the protection of Handy Antibac products.

You and your family have been safe at home inside your protective bubble, but as we all emerge from our homes and things start to open up again we all need help understanding how that protective bubble can be maintained.

Handy Antibac is a manufacturer of Personal Protective Equipment (PPE) bringing gloves, masks, hand sanitizer, wipes, eye and face protection and sanitizer dispensers to US markets during this time of need due to the Covid-19 Pandemic. Content-1 is developing a wide array of marketing and communication assets to be used to fulfill our strategy for bringing these products to market successfully.

The Handy Antibac Bubble Video is just one of the first content elements we are introducing across social media channels to reach our established target audiences. We are in the putting the final touches on a robust e-commerce site to support both direct to consumer sales and wholesale distributor sales from one flexible online resource.

Content-1 is proud to play our role in helping to bring much needed PPE products to individuals and businesses working hard to return to work, school, businesses, the gym and more in the safest way possible. To learn more about Content-1 and how we can help your business attract, engage and grow new customers, visit our website today.

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Shifting from customer experience to consumer intimacy

The new normal for marketers means taking on a willingness to change from the models of the past to the consumer expectations of the future. While we have been concentrating with laser focus on the customer’s experience (CX), the new normal is shifting to consumer intimacy. One of the most important platforms for this change is personalization. Consumers are increasingly willing to share data in exchange for personalized attention.

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Marketers want to create a new category: consumer intimacy (CI). CI means engaging with consumers in new ways to shape their experiences whenever possible and helping consumers become active participants in creating the intimacy that underpins loyalty.

The winners in the new normal will be companies that accept the efforts of consumers to shape their own brand experiences. These companies will engage continually with consumers and, in the process, map a living profile of the customer’s unique preferences, passions, and needs built on analysis of past interactions and product choices, allowing companies to move beyond simply knowing what customers purchase or consume and begin to understand why they made those choices.

Marketers are also unlocking the lifetime value of consumers by providing highly convenient, subscription-based services built on the insights gained when mapping customer profiles. Living services, which are contextually aware, self-learning, and designed to anticipate and respond to consumers’ expectations in every environment and situation, hold a great deal of promise.

Content-1 client, Gluconfidence, provides an excellent example of matching consumer profiles to expectations served by product subscriptions. Gluconfidence provides a solution to low blood sugar for those with type 1 diabetes. Learning and predicting the volume needs of specific customers on a monthly basis can offer an “always ready” supply of a life changing product for consumers and a recurring revenue stream for Gluconfidence. Creating these win-win situations between marketers and consumers builds loyalty and success over time.

By taking advantage of the digitization of everything and the unprecedented understanding of customer profiles, businesses will be able to realize mass customization and deliver living services that adapt, evolve, and pivot around the individual and radically change the consumer experience. Speed, automation, and flexibility will be the attributes of the successful marketer in our collective new normal.

Contact Content-1 to learn how the right marketing strategy and implementation can bring your business into the new normal successfully.

Don’t Cut Your Marketing Budgets in Times of Crisis

During times of crisis, businesses across industries typically have the same immediate reaction: cut as much cost as possible - and that typically means the marketing budget goes first. While cutting these costs may seem like the logical thing to do in the short-term, it can actually leave your business and brand off worse when things resume to normal.

Maintaining Customer Loyalty

Chopping your marketing budget in anticipation (or during) a crisis or recession can lead to long-term effects that may do more harm than good. Keeping consistent marketing activity enables you to project an image of stability that maintains consumer confidence and loyalty - leading to better business when things open back up.

Loyal customers who know your services and brands well will be the driving force behind your continued success when business gets back to usual, and maintaining your marketing budget is essential in order for that to happen.

History Repeats Itself

History shows us that businesses who kick their marketing into high gear during times of recessions consistently come out on top. One of the most popular examples of a company thriving during uncertain times is the competition for market share between Kellogg and Post during the Great Depression. Post cut its advertising budget drastically, while Kellogg doubled its marketing efforts. Within a few years, Kellogg’s profits had risen by thirty percent and became the dominant player within its industry.

2008 through 2009 saw America in the depths of the Great Recession. During this time, Amazon poured all of its resources into innovating and marketing new, low-cost products, resulting in a 28 percent increase in sales.

While these are complicated times, consumers are still looking for the services and products they can benefit from. History shows that the businesses who immediately cut their marketing may experience more harm than good.

Contact Us

Need some assistance figuring out your marketing strategy? Let the team of experts at Content-1 help. Reach out to us today.