3 Quick Ways to Improve Your SEO Now

Search Engine Optimization (SEO) is an important way to drive additional traffic to your website by ranking higher in the returns for searches relevant to your product, service or business. Here are three quick ways to improve your SEO right now.

Improve your website’s load time

Your website’s load time is a search engine ranking factor. A study by Moz suggests that an additional 200 milliseconds is worth 1.5 rankings. Performance matters to Google and people are increasingly turning to search engines for information. One way is to improve your website’s load time by investing in hosting. Most small businesses fail to invest in the hosting resources necessary to support Google search rankings. The recommended ratio for hosting a WordPress site is 1 terabyte of memory, 100 GB of disk space and 5 GB of monthly bandwidth. Webhosting websites like Hostgator, Bluehost, DreamHost and Hostwind provide the combination of resources you need to make your website load time competitive.

Use social media to your advantage

An in-depth analysis by Search Engine Journal reveals that the organic reach of a brand page on social media is comparable to the organic reach on the business' website. Through strategies such as creating blog content, increasing search engine rankings, optimizing images and implementing smart link building tactics, you can ensure you are consistently increasing your web visibility. Increase your visibility and rank higher Having an online presence is often the first step to increased exposure, but achieving that goal takes a significant amount of time and effort.

Improve your meta descriptions

Meta descriptions are what people see when they perform a search for a keyword, typically found in the headline of your website. The meta description is a tag included directly underneath the headline that describes what the search term is exactly. Lately, we’ve seen an increasing number of meta descriptions that have no description at all. What this usually means is that there’s some description you can write about your business, product or service that gets inserted in the tag. Here are some important things to note about your meta description: Always use a descriptive headline. In most cases, you should know this is what the search engine will display before the keyword or phrase you search for.

Conclusion

These are just a few quick ways to improve your SEO right now. There are plenty of other resources to improve your SEO through long-term in-depth processes. If you want to start improving your SEO right away, contact your Louisville digital advertising agency - Content-1 to learn how today.

What Artificial Intelligence Means For The Future Of Copywriting

Artificial Intelligence (AI) is being integrated into our daily lives in ways that create efficiencies we have never experienced before. While we may expect AI in some of the less creative processes in our lives, we might not expect it to be affecting the more creative areas of our lives, like design and copywriting, but the truth is artificial intelligence is having a huge influence in these areas too. Today we're going to explore what artificial intelligence means for the future of copywriting.

What is AI?

According to Wikipedia, AI is defined as, "the ability of machines to exhibit intelligent behavior, to learn, reason, and communicate." Artificial intelligence is something that machines are capable of exhibiting and is the ability to perform tasks that normally require human intelligence. Copywriting is one of these tasks. With limited information such as a topic and an opening paragraph AI can automatically research the topic, and outline and write a completely original blog post or article in seconds. As artificial intelligence has advanced in the past few years it has greatly affected the writing industry. In fact, AI has been referred to as the second machine age.

How is AI affecting the future of copywriting?

Artificial Intelligence is going to change the face of the art of copywriting forever. While we may not be able to fully understand AI at the moment, it is something that's on the horizon and something that has already started to change the world, and it’s going to change the way you write. AI has huge potential in the creative field of copywriting because the truth is, we're living in a digital age where words are becoming a lot more important than they ever were in the past. The written word with incorporated keywords is the foundation of Search Engine Optimization (SEO) used to find businesses and resources online. Another area of focus for AI in copywriting is language translation. As technology continues to evolve and advance at an unprecedented rate, AI is going to be able to give us translations in real-time which. If writing is part of your job as a marketer, you can be sure it’s going to change the way you create content.

How does AI affect Copywriters’ jobs?

When it comes to copywriting AI can streamline some of the most time-consuming parts of the process and will have a tremendous impact on your job now and in the future. As you can imagine, copying is already extremely valuable, but AI can potentially improve your accuracy in finding those most important keywords that will help push your content to the top. As mentioned in this blog post, content promotion isn't just an opportunity for human writers to improve their craft. AI can also help make a big difference in the way we share and distribute content with each other.

How can copywriters prepare for the future of AI?

While many of us might be apprehensive about the idea of artificial intelligence becoming a part of our lives, we've witnessed the transformation it's creating and feel that you should be excited about it. AI has tremendous potential in the fields of education, healthcare, personal assistance, marketing and advertising and a whole range of other areas. Think about these areas and what would be possible: Artificial Intelligence could eliminate the need for receptionists and customer service representatives in customer contact centers. In healthcare, AI could serve as an effective tool to diagnose patients much faster than we are today. In advertising AI can make writers more efficient and effective in writing and editing copy that gets intended, measurable results for clients.

Conclusion

With so many exciting changes taking place at an industry level it can be easy to get swept up in the news and forget that the people most affected by these changes are those that are creating and consuming content. In fact, the benefits of adopting AI could be felt by these people in a very short amount of time. In order for this to be possible, though, you need to get started right now. To learn more about how you and your organization can best benefit from integrating AI into copywriting processes, contact Content-1 today.

Oh, by the way. This blog post was written by an Artificial Intelligence article writer in about 15 seconds.

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Shoppers Are Returning to Physical Stores: How do You Make Sure They Return to Yours?

Shoppers are returning to physical stores in the wake of Covid-19, but how can you ensure they return to yours. We're taking a look at how shoppers are moving from digital stores back to shopping at physical stores and sharing tips on how to get them back to yours.

Why shoppers return to physical stores after Covid-19

In a recent survey of 6,863 shoppers, to understand why they are returning to stores post Covid-19. Over half said they are likely to become more regular shoppers after the new year. Shoppers are returning to physical stores primarily for the experience, the enjoyment of being out and doing an activity. Many want to have the tactile experience of touching and holding a product in hand rather than relying on online reviews and descriptions. Store environment and customer service are also high priorities for shoppers at physical locations. The more appealing your physical store is and the better your customer service, the more traffic you can expect from customers returning post-covid and the more repeat business you can expect in the future.

What benefits are shoppers looking for at physical stores in the new normal

There are many benefits to the physical store experience: Firstly, there is no need to spend time and effort searching for products that can be found on the internet. There is no search box on the back of the box, no need to search for store opening hours. Shopping at the physical store is the first point of contact and shoppers can pick up their items and leave straight away. This is not the case with online shopping. You have to wait and wait for the postman to deliver your package or for your order to be placed, you can't choose your delivery time and also there are no guarantees when your item is going to arrive. Physical stores can be a better value for the money and often offer better customer service.

Strategies for getting shoppers back to your store

How did shoppers move from digital back to physical stores post Covid-19? Couples are buying, and especially when they have children together. The vast majority of people shopping at physical stores post Covid-19 are buying things for children and spouses and significant others. And they're buying big, heaping boxes of stuff.

During lockdown, consumers not only discovered or increased their online shopping—they also found new stores and brands to try or switch to. 40% discovered at least one new online store during peak COVID and 83% said they were likely to continue purchasing from new stores they discovered.

Add to that the fact that a majority of omnichannel retail customers are store only customers—meaning they only buy from a retailer’s physical store, they don’t visit or buy from the retailer’s website—and this means that retailers have some work to do to ensure customers who’ve spent the last year shopping online come back to their brick-and-mortar stores to buy.

How can you combat online competition and re-engage in-store shoppers? The short answer is to reach customers online. But with a majority of retail shoppers falling into the “store only” category, the real answer is a bit more complicated. If you have captured information from customers who have previously shopped in your store and through your online channels you can:

• Identify and target customers online who previously purchased in-store

• Re-engage customers, using historical sales and customer data from the past year of online purchases

• Find potential new customers who are likely to buy in-store, using both online and offline competitor data concerning intent in their search and purchasing journey

• Unify the journey and engage customers based on their entire shopping history of both offline and online purchases, including product recommendations based both on what they’re most likely to buy next and what’s currently in-stock.

• Add more touchpoints to increase revenue. Adding online touchpoints with consumers who are only buying in-store increases their likelihood to buy with you again by 50%.

• Convert store-only shoppers to more valuable omnichannel shoppers. Data shows that over a 3-month period, omnichannel shoppers make 3.8 transactions on average, vs. 2.2 transactions for in-store only shoppers.

Need help re-engaging with your past in-store customers and converting online purchasers to your brick-and-mortar location? Contact Content-1 today and let’s discuss the best strategy for your business moving forward.